FractionalExchange.com Employs Apple iPad in Sales and Marketing Tool
September 14, 2010 (Bend, Oregon) – As part of its ongoing efforts to provide seamless sales and marketing tools to affiliated resorts and developers worldwide, FractionalExchange.com® has programmed a sales presentation specifically for the Apple® iPad™. This new software, utilized to explain the many advantages of exchange to sales prospects, provides a digital alternative to the expensive, cumbersome and quickly obsolete presentation books that have historically been deployed in fractional sales offices.
Elegant and always current, the iPad sales solution fits well with the entire FractionalExchange.com philosophy of providing unfettered access to exchange opportunities and complements the web-based exchange solution offered by FractionalExchange.com.
The new software is web-based and provides resort and developer sales teams with immediate access to the most up-to-the-minute listings of featured exchange properties, and allows presentation from virtually anywhere they may be meeting with a client.
Interacting with the iPad, prospective buyers are introduced to exchange options through a series of five splash screens highlighting the wisdom and flexibility of a fractional purchase. From there, they are led to the iPad-optimized site where they can view featured properties throughout the ten different exchange categories (beach, ski, mountains, river, golf, metro, spa, island, fishing and adventure), where properties are updated real-time.
States Evan Julber, CEO of FractionalExchange.com, “We evaluated distributing a high-quality coffee table book to the sales offices of our affiliated resorts, but the growing nature of our business presented immediate obstacles to easily updating the content of a book. It’s also a very expensive distribution model. By utilizing the iPad, the information is always current. It offers resort sales teams a leading-edge presentation of exchange opportunities and enhances the sales presentation of their product. The iPad is a beautiful instrument that befits the luxury product our affiliated resorts are selling; it’s truly a perfect pairing. “
An added bonus for the prospective exchange client is their ability to review the presentation after they leave the sales office. They can access the URL on any iPad or web browser. That just isn’t possible with a coffee table book.”
Interested parties may view a short video demonstrating the FractionalExchange.com iPad sales tool by entering the following URL in any web browser:
http://www.fractionalexchange.com/ipadvideo
For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Paul Nabor at 541.306.3180.
About FractionalExchange.com
FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties. The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.
You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.
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Contact:
Paul Nabor, Director of Sales
FractionalExchange.com
Bend, Oregon 97702 USA
541.306.3180
866.595.4075 Toll-free (USA)