FractionalExchange.com CEO Evan Julber believes bringing Jorgensen to the organization will enhance members’ experiences with the exchange process.

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is an online owner-to-owner exchange network for owners of vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

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Anatomy of an Exchange

“Variety’s the very spice of life. That gives it all its flavor.” – William Cowper, 1731-1800

I’m taking the opportunity to write this update while (obviously) enjoying the pool at The Hemingways, located on the banks of Warm Springs Creek in Ketchum, Idaho (Sun Valley).

Over the Thanksgiving, 2009 holiday, our exchange partners enjoyed the use of our place in Cabo San Lucas, Mexico (listing 3100) and we’re just now using their place. We’d always heard about the magic of a summer in Sun Valley and it was a great opportunity for our family to enjoy hiking, biking and fishing the area. We also timed the visit to coincide with an incredible slope-side concert by Carole King and James Taylor.

For our family, exchanging is a great way to experience new places. While we love our home-by-the-sea in Cabo San Lucas, we love exploring new destinations! Our next stop: a lakeside exchange at Lake Tahoe in August. Vacation homes and fractional properties offer great potential for exchange, as the exchange need not be simultaneous (our Tahoe exchange partners used our Cabo home in late January, 2010).

It’s as simple as sending another member on FractionalExchange.com a simple message: “We’d like to use your place. Would you be interested in an exchange?” If you’d like to practice sending an exchange request, visit our listing 3100 and send us a test message.

Appassionata, Le Marche, Italy

We’re very happy to announce the affiliation of Appasionata, located in Le Marche, Italy. Appassionata consists of three restored farmhouses overlooking the Adriatic Sea. Appassionata is being sold in fractional interests and we look forward to new fractional owners joining us at FractionalExchange.com for exchange.  www.Appassionata.com for more information.

Paul’s Travel Tip

With the popularity of mp3 players (iPod, iPhone, etc.), be sure to pack a cable that connects the headphone jack (3.5mm) to the female RCA-style jacks of many stereos. With the cable, you’ll be able to easily play your favorite music using the audio systems available in most upscale exchange homes and other lodging properties.

FractionalExchange.com Tip

Did you know you have the ability to send multiple exchange offers with one click of the mouse? When logged-in and viewing member listings at the city level (or resort level), you may select multiple listings (or all) and send an exchange message to the selected listings with just one click of the mouse! This is especially handy when proposing an exchange at a specific resort property.

Availability of Financing for Fractional and Vacation Properties

We are currently working on specifics regarding a securities-based lending program that may be used to finance (or refinance) vacation holdings. With lending these days tough to find or non-existent, the low rates offered by this program (currently less than 3%) offer an opportunity to borrow or a great chance to refinance an existing high-interest-rate mortgage. More to follow in the coming weeks.

Regards,

Evan Julber
CEO FractionalExchange.com®

FractionalExchange.com ® | Bend OR USA | office: 541.306.3180 | Support: support@FractionalExchange.com
www.FractionalExchange.com Exchange Keys. Trade Dreams.®

The Club features ten units located directly on Mission Beach. Each unit is being sold in 1/8th shares (6.5 weeks), with prices starting at $279,000.  Located just steps from the sand, The Club offers contemporary beachfront living. As a testament to the quality of the offering — and the incredible location — Sales Advisor Megan McGarty shared with us that they’ve already sold twelve fractional shares in just a few short weeks.

The fractional model is alive and well in the post-recession environment. In fact, we expect fractional to gain market share (vs. traditional whole-ownership resort- and second-home properties) as families make the decision to purchase only the amount of time that they can use (rather than buy 52 weeks of time).

Owners at The Club are eligible for membership with the Elite Alliance, a luxury collection of nine resorts that offer exchange. Owners are also eligible for membership at FractionalExchange.com, allowing them to use their keys at The Club to open doors worldwide.

The Residence Club on Mission Beach is a wonderful and stunning boutique property, located on some very precious real estate: on the beach in San Diego’s Mission Beach. An excellent execution of the fractional model.

February 17, 2010 (Bend, Oregon) – FractionalExchange.com has announced that the Vail Mountain Lodge and Spa in Vail, Colorado has selected FractionalExchange.com for the vacation exchange requirements of its members.  The Vail Mountain Lodge joins Rocky Mountain resorts The Hemingways, The Deer Valley Club and The Teton Club in affiliating with FractionalExchange.com

Paul Nabor, Director of Sales at FractionalExchange.com states, “Affiliation with The Vail Mountain Lodge provides our members with exchange opportunities into a premier luxury resort located in the heart of Vail Village.  These residences are a personal favorite of mine, as I’m sure they will become for many of our members.”

Through a group enrollment arrangement, all Homeowners Association members at Vail Mountain Lodge are now part of the FractionalExchange.com Gold level membership network. In addition to access to the global exchange network of FractionalExchange.com, owners at Vail Mountain Lodge now have a convenient method of exchanging use internally to solve fractional rotation needs.

Frank Johnson, General Manager of Vail Mountain Lodge and Spa says “We’ve looked for five years or more for a way for our owners to interact with other owners and trade vacation time.  This is really the first opportunity we have found to work with a first-class organization in a very user-friendly manner.”

Located directly on Gore Creek and just steps from world-famous skiing on Vail Mountain, the Vail Mountain Lodge is a boutique property featuring 28 hotel rooms, family suites, and two- and three-bedroom condominiums.   Amenities at this premier resort include the Vail Athletic Club, The Spa at Vail Mountain Lodge, and Terra Bistro.  Also debuting in January, 2010 is the Vitality Center™ at The Spa at Vail Mountain Lodge, which offers a new approach to comprehensive wellness in the Vail Valley.

“We are thrilled to launch this new affiliate relationship with Vail Mountain Lodge,” said Evan Julber, FractionalExchange.com CEO.  “We welcome the members of Vail Mountain Lodge to the FractionalExchange.com exchange network. We are excited that this agreement now provides our members an incredible vacation option within walking distance of one of the finest ski mountains in North America.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here: http://www.fractionalexchange.com/library/category/9_media/

Press release archives here:  http://www.fractionalexchange.com/library/category/8_press_releases/

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About the Vail Mountain Lodge

The Vail Mountain Lodge and Spa features hotel rooms, family suites and condominiums in Vail Village, Colorado.   Information about the Club may be obtained at http://www.vailmountainlodge or by calling (888) 794-0410.

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“The reason that entrepreneurs are so important to the economy is because their very existence and success depends on one key factor: Effectively solving other people’s problems. Need some new product to make your life better off, or something that already exists but you want it cheaper, better, faster, or more conveniently to make you better off? The entrepreneurs are at your service. ”

The statement is a precise description of why we put the effort into launching FractionalExchange.com and could easily be incorporated into our company’s mission statement.  Hmmm…. something like “Making life better for vacation property owners by offering a better, faster and more convenient method to exchange use…”?

Mark Perry: http://mjperry.blogspot.com/

— Evan Julber