FOR IMMEDIATE RELEASE

Appassionata Ltd. selects FractionalExchange.com^® for Exchange Needs

May 26, 2010 (Bend, Oregon) – FractionalExchange.com^® has announced that Appassionata, Ltd. has selected FractionalExchange.com for the vacation exchange requirements of its owners at Estate Giacomo Leopardi in the Le Marche region of Italy.

Appassionata has acquired Estate Giacomo Leopardi, which is located near the hilltop village of Montefiore dell’Aso.   The estate sits on five acres with stunning views of the Adriatic Sea and Sibillini mountains. The facilities have been created for all seasons and truly reflect the Italian lifestyle.  The large swimming pool, all weather tennis court, private terraces, landscaped gardens, olive groves and newly planted vineyard offer something for everyone.

Casa Giacomo, the first residence on the estate ready for exchange, is a four bedroom, three bath residence consisting of 2,150 square feet over two floors.  The villa sits on its own private grounds within the estate.

Paul Nabor, Director of Sales at FractionalExchange.com states, “Casa Giacomo is truly an Italian masterpiece.  We are so happy to be adding this remarkable property to our ever-expanding network.  We welcome its owners to our program, and are confident our existing members will relish having access to this unique exchange opportunity.”

Also on the estate is a farmhouse known as Casa Leopardi.  This second residence is presently being restored and converted to two fractional ownership townhomes and will be available to FractionalExchange.com members at a future date.

“Appassionata is delighted to have joined forces with FractionalExchange.com. We have been researching the exchange options available for the last couple of years and have decided that FractionalExchange.com provides the best solution for our boutique fractional business. Appassionata owners now have the wonderful opportunity to exchange residency weeks with similar luxury properties around the world.  This is a fantastic additional benefit and choice for Appassionata owners,” says Michael Hobbs, co-founder of Appassionata Ltd.

Says Evan Julber, FractionalExchange.com CEO, “Bringing this premier Italian property into the FractionalExchange.com family creates new and exciting opportunities for all of our members.  We are thrilled to have them join our program and look forward to serving their owners’ needs.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Paul Nabor at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here.

Press release archives here.

Contact:

Paul Nabor, Director of Sales

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About Appassionata, Ltd.

Appassionata Ltd. is a UK based development business specializing in the restoration and creation of unique fractional ownership properties in the region of Le Marche Italy. The business is boutique in nature and style, family run and aimed at like- minded people who want to experience real Italy and a luxurious lifestyle.  Founded in 2004 the business takes its time; in Italy great things take time to evolve. Website: http://www.appassionata.com.

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Reve Orange of Costa Rica Selects FractionalExchange.com^® for Exchange

March 22, 2010 (Bend, Oregon) – FractionalExchange.com^® has announced that Reve Orange of Costa Rica has selected FractionalExchange.com for the vacation exchange requirements of its members.

Reve Orange is a French expression meaning “Orange Dream” and serves as the descriptive title of a gated 25-condominium unit, master planned community on Costa Rica’s west coast.  Located northwest of San Jose by a one-hour drive and one-hour ferry ride to the Nicoya Peninsula, the area is declared by worldwide scientists as an official Blue Zone, or geographical location with the highest population of people living past 100 years of age.  The wild hues of orange and red that cascade across the Gulf of Nicoya with each sunset and sunrise coined the area as Playa Naranjo or “Orange Beach”.

Paul Nabor, Director of Sales at FractionalExchange.com states, “The opportunity to add this remarkable Costa Rican destination to our network is extraordinary.  We welcome Reve Orange members to begin utilizing their FractionalExchange.com benefit immediately, and encourage our existing members to follow the exciting development of Reve Orange, in order that they may take advantage of all the wonderful amenities this location offers.”

Through a group enrollment arrangement, all Homeowners Association members at Reve Orange are now part of the FractionalExchange.com Gold level membership network, and may access the complete global exchange network of FractionalExchange.com.  By using the network, Reve Orange owners can effectively utilize their property prior to completion of the resort using Early Exchange™ which enables offering future time to other members as part of a current exchange for another member’s property.

“Haute Costa Rica living for a fraction of the cost represents the essence of Reve Orange.” said Moe Montana, Reve Orange’s Sales and Marketing Director.  “New York City design firm Datumzero has provided an outstanding contemporary, minimalist architectural design.   The development will also offer its owners several asset-based amenities such as: three pools, a fishing boat, a ski boat, an All Terrain Vehicle for each condo, three wave runners, concierge, security, and a 12-passenger limousine bus that will be able to pick up and drop off owners from the San Jose airport.

“Reve Orange is proud to join the FractionalExchange.com network, providing our owners with the added resource of a dynamic and easy-to-use database that offers the selective option to stay at the best fractional ownership developments in the world.  Reve Orange is honored to be integrated as an official member, and pleased that our members will enjoy yet another amenity which to date is not offered by any other Costa Rica or Latin American development.”

“This landmark location in Costa Rica will provide a phenomenal Latin American vacation option for our members.  We are excited to welcome Reve Orange and its members to the FractionalExchange.com network,” said Evan Julber, FractionalExchange.com CEO.

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Paul Nabor at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here.

Press release archives here.

Contact:

Paul Nabor, Director of Sales

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About Reve Orange

Reve Orange offers a gated community in one of Costa Rica’s most exclusive locations (Playa Naranjo) with 20 condominiums and 5 Penthouse units.  Full or fractional ownership is available.  More information can be found on their website at:  www.reve-orange.com, or by calling 866.805.6708.

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March 15, 2010 (Bend, Oregon) – FractionalExchange.com has announced that the Austria Haus Club of Vail, Colorado has selected FractionalExchange.com for the vacation exchange requirements of its members.  The Austria Haus joins Rocky Mountain resorts The Hemingways, The Deer Valley Club, The Teton Club and Vail Mountain Lodge in affiliating with FractionalExchange.com

The Austria Haus Club was established in 1998 and is located along Gore Creek, just next to Vail’s famous Covered Bridge.  Their prime location provides convenient access to all the amenities in Vail Village, as well as quick access to the Vista Bahn chairlift at Vail Mountain.

Paul Nabor, Director of Sales at FractionalExchange.com states, “It is such an exciting opportunity for FractionalExchange.com to partner with The Austria Haus Club.  As Vail’s first Private Residence Club, we view it as one of the premier locations within our network.  I am excited about the opportunities our affiliation will present to the Club’s members for future exchanges.”

Through a group enrollment arrangement, all Homeowners Association members at The Austria Haus Club are now part of the FractionalExchange.com Gold level membership network. In addition to access to the global exchange network of FractionalExchange.com, owners at The Austria Haus Club now have a convenient method of exchanging use internally to solve fractional rotation needs.

Laura Warren, General Manager of Austria Haus Club of Vail says “We have been looking for the right exchange program for quite some time, and FractionalExchange.com appears it will fit our needs perfectly.  The wide variety of properties to exchange within the program combined with its ease of use make it very appealing to The Club and our members.  The fact that the person who developed this program is a fractional owner makes us confident that this is a workable solution.  We like the fact that there are no hidden fees; it is very straightforward in all aspects.”

Recognized as Vail’s first Private Residence Club, The Austria Haus Club carries a prestigious first place award for International resort architecture and design, as well as the highest platinum ratings from the Vail Valley Tourism and Convention Bureau, as reported on their web site.

“We are so pleased to welcome The Austria Haus Club to the FractionalExchange.com network,” said Evan Julber, FractionalExchange.com CEO.  “We look forward to providing The Club’s members with a streamlined solution to their vacation exchange needs, and we are thrilled to provide all FractionalExchange.com members with access to one of the finest properties in the Vail area.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Paul Nabor at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here.

Press release archives here.

Contact:

Paul Nabor, Director of Sales

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About The Austria Haus Club

The Austria Haus Club is a private, member-owned club in Vail, Colorado, comprised of spacious two and three bedroom residences and an elegant clubhouse. The Club has a streamside location in the heart of Vail Village. More information on the club may be found at www.austriahausclub.com, or by calling 970-477-5800.

February 17, 2010 (Bend, Oregon) – FractionalExchange.com has announced that the Vail Mountain Lodge and Spa in Vail, Colorado has selected FractionalExchange.com for the vacation exchange requirements of its members.  The Vail Mountain Lodge joins Rocky Mountain resorts The Hemingways, The Deer Valley Club and The Teton Club in affiliating with FractionalExchange.com

Paul Nabor, Director of Sales at FractionalExchange.com states, “Affiliation with The Vail Mountain Lodge provides our members with exchange opportunities into a premier luxury resort located in the heart of Vail Village.  These residences are a personal favorite of mine, as I’m sure they will become for many of our members.”

Through a group enrollment arrangement, all Homeowners Association members at Vail Mountain Lodge are now part of the FractionalExchange.com Gold level membership network. In addition to access to the global exchange network of FractionalExchange.com, owners at Vail Mountain Lodge now have a convenient method of exchanging use internally to solve fractional rotation needs.

Frank Johnson, General Manager of Vail Mountain Lodge and Spa says “We’ve looked for five years or more for a way for our owners to interact with other owners and trade vacation time.  This is really the first opportunity we have found to work with a first-class organization in a very user-friendly manner.”

Located directly on Gore Creek and just steps from world-famous skiing on Vail Mountain, the Vail Mountain Lodge is a boutique property featuring 28 hotel rooms, family suites, and two- and three-bedroom condominiums.   Amenities at this premier resort include the Vail Athletic Club, The Spa at Vail Mountain Lodge, and Terra Bistro.  Also debuting in January, 2010 is the Vitality Center™ at The Spa at Vail Mountain Lodge, which offers a new approach to comprehensive wellness in the Vail Valley.

“We are thrilled to launch this new affiliate relationship with Vail Mountain Lodge,” said Evan Julber, FractionalExchange.com CEO.  “We welcome the members of Vail Mountain Lodge to the FractionalExchange.com exchange network. We are excited that this agreement now provides our members an incredible vacation option within walking distance of one of the finest ski mountains in North America.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here: http://www.fractionalexchange.com/library/category/9_media/

Press release archives here:  http://www.fractionalexchange.com/library/category/8_press_releases/

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About the Vail Mountain Lodge

The Vail Mountain Lodge and Spa features hotel rooms, family suites and condominiums in Vail Village, Colorado.   Information about the Club may be obtained at http://www.vailmountainlodge or by calling (888) 794-0410.

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January 29, 2010 (Bend, Oregon) – FractionalExchange.com has announced that the Teton Club of Jackson Hole, Wyoming has selected FractionalExchange.com for its member to member exchange requirements. The Teton Club joins Rocky Mountain resorts The Hemingways, The Deer Valley Club and Vail Mountain Lodge in affiliating with FractionalExchange.com.

Located at the base of Jackson Hole Mountain Resort, this true ski-in, ski-out resort offers two- and three-bedroom residences.  While in residence, members also enjoy access to Teton Pines Resort and Country Club.

Due to a lack of developable land in the Jackson Hole area, prices for quality real estate remain high even in today’s economic climate.  Fractional ownership at the Teton Club Private Residences provides a prime solution for part-time vacation residence in the area and now, through FractionalExchange.com, allows its members to enjoy the flexibility of member-to-member exchange with other exclusive resorts throughout the United States and beyond.

“All of us at the Teton Club are looking forward to providing this exciting benefit to our members.  We anticipate it will greatly enhance their vacation experience,” said Steven Michel, General Manager of Teton Club.

Paul Nabor, Director of Sales for FractionalExchange.com, states “Having the Teton Club partner with FractionalExchange.com opens exchange options to a Premier Residence Club in a location that is second to none.  I am delighted to be able to assist these owners with their exchanges as I have in the past.”

FractionalExchange.com Gold membership services will be extended to all 400 of the Teton Club’s Premier Residence Club members.

Evan Julber, FractionalExchange.com CEO says “This new relationship with the Teton Club allows our members access to one of the most prestigious fractional properties in the West, and conversely, the Teton Club members now have access to all properties on FractionalExchange.com.  We are very pleased to have them as an affiliate.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is an online owner-to-owner exchange network for owners of vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

You can connect with FractionalExchange.com on Twitter @FractionalExch, on Facebook here, and on LinkedIn here.

Find the FractionalExchange.com Fact Sheet and logo here: http://www.fractionalexchange.com/library/category/9_media/

Press release archives here:  http://www.fractionalexchange.com/library/category/8_press_releases/

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About Teton Club

The Teton Club is a private residence club located at Jackson Hole Mountain Resort, offering from two to twelve weeks fractional interest purchase.   Information about the Club may be obtained at http://www.tetonclub.com or by calling (307) 734-9777.

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Recognized as the first private residence club of its kind throughout the world, The Deer Valley Club is located at the Deer Valley Resort in Park City, Utah.  Completed in 1992, it offers a total of 30 condominium units with two-, three-, and four-bedroom memberships.

Repeatedly ranked in reader polls as the #1 Ski Area in North America by SKI Magazine, The Deer Valley Resort offers much in the way of summer activities, as well.  From hiking and mountain-biking to golf and fly-fishing day trips, vacationers find many reasons to visit the area year-round.

“I am excited about this new relationship with FractionalExchange.com, and the expanded opportunities their growing inventory represents for our members,” states Jeff Bennett, General Manager of The Deer Valley Club.

Evan Julber, FractionalExchange.com CEO says “This new relationship with The Deer Valley Club allows our members access to one of the most prestigious fractional properties in the world, and provides the outdoor enthusiasts among them an option to enjoy some of the best Utah has to offer.  We are very pleased to have them as a referring affiliate.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About The Deer Valley Club

The Deer Valley Club is a private residence club located on the slopes of Deer Valley Resort in Park City, Utah.   Information about the Club may be obtained at http://www.deervalley-club.com or by calling 800-664-2582.

In its tenth year, a large part of the 2010 conference agenda will focus on working within the fractional industry during transitional times; adjusting to new consumer spending and saving practices; and learning from the experiences of developers and other industry players in 2009.

As a silver sponsor of the event, FractionalExchange.com will be on hand throughout the conference to speak with attendees about their unique owner-to-owner approach to fractional exchange.  With properties currently in 17 countries, they will demonstrate the efficiencies, freedom, and flexibility they bring to fractional development, ownership and vacation exchange.

Last year’s conference attracted over 450 attendees from as many as 19 countries.  “We are very much looking forward to the conference and the opportunity to interact with so many of the major players in the fractional industry,” states FractionalExchange.com CEO Evan Julber.  “We are pleased to be able to support such a key event.”

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is a global online owner-to-owner exchange network for owners of upscale vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

About Ragatz Associates

Founded in 1974, Ragatz Associates is an international consulting and market research firm in the resort real estate industry.  The company is headquartered in Eugene, Oregon, USA.

Nabor brings extensive experience in member services for the fractional real estate industry, having worked with prominent organizations such as The World’s Finest Resorts in Scottsdale, Arizona and The Yellowstone Club in Big Sky, Montana.  His background also includes public relations for Oxygen Medical Spa and staff management for the La Costa Resort and Spa, both high-end spa properties in California.

“I am thrilled to be part of the development of FractionalExchange.com,” said Nabor.  “Being able to rekindle past relationships in the Private Residence Club community has been wonderful.  We are offering a benefit to vacation homeowners that has been long overdue in this industry, and that is a reward in itself.  I am very excited for our future.”

Wendy Carter, General Manager for The Hemingways, a private residence club in Sun Valley, Idaho and new affiliate of FractionalExchange.com, had positive feedback regarding the addition of Nabor to FractionalExchange.com.  “I am very excited about FractionalExchange.com,” stated Carter.  “Paul Nabor is a pleasure to work with; his knowledge and experience in the exchange industry will allow members to by-pass the pitfalls often run into with other exchange providers.  Paul’s enthusiasm for travel is as refreshing as it is helpful when planning a vacation.”

FractionalExchange.com CEO Evan Julber believes bringing Nabor to the organization will enhance members’ experiences with the exchange process. “Paul’s previous experience managing member exchanges for The World’s Finest Resorts and working in member services at The Yellowstone Club will serve to streamline our processes and provide the best possible experience for our members.  He is an excellent addition to FractionalExchange.com,” stated Julber. 

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is an online owner-to-owner exchange network for owners of vacation residences and fractional properties.  The company was established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

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Designed to serve the needs of the vacation property owner, FractionalExchange.com is an online venue that allows its members to contact other members for the purpose of arranging exchange of vacation properties.   For an annual membership fee, members are able to list their vacation residence on FractionalExchange.com, providing detailed information and photos for the property.  Other members may then contact them directly to arrange an exchange.  In the days following launch, FractionalExchange.com had over 100 member listings available, confirming the immediate need for such a member network.  

FractionalExchange.com CEO Evan Julber believes it is the freedom and flexibility afforded by the program that is contributing to its early success.  “It’s a simple concept.  You use my place and I’ll use yours,” he said.  “By allowing owners to have direct contact with one another, they have access to a wide array of properties in locales all over the world.  Because these are vacation homes, exchanges do not have to occur simultaneously and the length of the exchange may vary.  This provides flexibility to the exchange process that was previously unavailable in the marketplace.  The owners are in complete control of the process.” 

For additional information regarding this release and the services of FractionalExchange.com, visit http://www.fractionalexchange.com or contact Evan Julber at 541.306.3180.

About FractionalExchange.com

FractionalExchange.com is an online owner-to-owner exchange network for owners of vacation residences and fractional properties.  Established in 2008 by parent company Sierra Holdings, Incorporated, an Oregon Corporation with offices in Bend, Oregon, USA. Servers are located in Chicago, Illinois, USA.

Contact:

Evan Julber, CEO

FractionalExchange.com
Bend, Oregon 97702 USA

541.306.3180
866.595.4075 Toll-free (USA)

http://www.fractionalexchange.com

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